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Free positioning tool

Turn product facts into a focused positioning system without vague category hype.

Generate a clear positioning statement, one-liner, message pillars, hero copy, and proof gaps from a few grounded product inputs.

Free to useNo signup requiredCopy or download the result

Tailored result with a browser-only option

Build your positioning

Generate a tailored answer with our configured AI provider, or choose the private version to structure the same inputs entirely in this browser.

Generate with AI sends the answers above to DistributionOS and its configured model provider (OpenAI or Anthropic). The result is returned to this browser and is not saved to a DistributionOS account. See the privacy policy.

The name used throughout the positioning output.

Use a category customers already recognize.

Be narrow enough that the right buyer recognizes themselves.

Describe the current situation, not a generic aspiration.

State the change customers can credibly achieve.

What customers use or do today instead.

Name a concrete workflow, asset, or constraint competitors do not share.

Optional

Add a customer result, demonstration, or product fact that supports the position.

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Your result

A complete, agent-ready output will appear here.

Fill in the fields and generate the result. You will see everything before any account prompt.

Included

  • A positioning statement based on customer, alternative, outcome, and proof.
  • One-liner, hero copy, and message pillars that use the same strategy.
  • Clear assumptions and proof gaps to test with real customers.

How it works

From app details to a usable output.

  1. 01

    Define the customer, painful alternative, outcome, and concrete difference.

  2. 02

    Get a positioning statement, one-liner, hero copy, and message pillars.

  3. 03

    Test the language in customer conversations before treating it as final.

What you get

A practical result you can use right away.

  • A positioning statement based on customer, alternative, outcome, and proof.
  • One-liner, hero copy, and message pillars that use the same strategy.
  • Clear assumptions and proof gaps to test with real customers.

Before you start

Positioning questions

What makes positioning credible?

Specific customers, real alternatives, useful outcomes, and differences the product can demonstrate make positioning believable.

Is positioning the same as a tagline?

No. A tagline is one expression. Positioning is the strategic choice behind the category, audience, problem, value, and proof.

How should I test the result?

Use it in five customer or prospect conversations. Note where people ask for clarification and which claims make them lean in.

Continue with another free tool

Strategy

Marketing plan

Enter your app name and website to build a focused 30-day marketing plan for your whole app or one feature. Free and no signup required.

Open tool
SEO

Meta descriptions

Generate concise SEO titles, meta descriptions, and social preview copy for a SaaS or app page. Includes character-aware options and review notes.

Open tool
Audience

Buyer persona

Create an evidence-ready SaaS buyer persona with jobs, pains, triggers, objections, decision criteria, interview questions, and channel hypotheses.

Open tool

Keep the context

Keep your app's marketing context ready for the next task.

DistributionOS keeps your product, audience, research, and shipped work organized so you and your AI agent do not have to start over.

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