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Free launch tool

Build a launch checklist organized by timing, proof, distribution, conversion, and follow-up.

Generate a practical product launch checklist for the week before launch, launch day, and follow-up. Includes owner-ready tasks and launch metrics.

Free to useNo signup requiredCopy or download the result

Free ยท no signup required

Build your launch checklist

Answer a few focused questions to build a practical checklist for before launch, launch day, and follow-up.

The name that will appear in the checklist.

Choose the closest match for this release.

Name the people the launch message should speak to.

The single next action you want visitors to take.

Add launch details (optional)

Add product context, a launch channel, timing, or existing proof. The checklist stays usable when these are unknown.

Optional

Add one or two factual sentences the checklist should build around.

Optional

Name the one place you plan to launch first. Leave blank for a labeled channel hypothesis.

Optional

A date or approximate week is enough.

Optional

List testimonials, results, screenshots, demos, or usage signals.

Get one practical marketing experiment each week (optional)

Only used if you choose to join The Marketing Lab newsletter.

By default, DistributionOS sends your answers to its configured model provider to tailor the checklist. The result is returned here and is not saved to a DistributionOS account. Only enter public product information. See the privacy policy.

How it works

From app details to a usable output.

  1. 01

    Choose the launch type and define one audience and conversion.

  2. 02

    Receive a time-boxed checklist from preparation through follow-up.

  3. 03

    Copy the list into an issue tracker and assign owners and dates.

What you get

A practical result you can use right away.

  • Tasks grouped into preparation, launch day, and follow-up windows.
  • A clear focus on proof, one conversion, and measurable distribution.
  • Checklist copy that can move directly into an issue tracker.

Before you start

Launch checklist questions

How far ahead should I start?

A focused indie launch can be prepared in one to two weeks. Start earlier if you need partner coordination, approvals, or a large asset library.

Is this only for Product Hunt?

No. The checklist is channel-neutral and works for founder-led, community, email, SEO, or marketplace launches.

What if I have no testimonials?

Use a product demonstration, a clear before-and-after workflow, or founder evidence. The checklist flags proof as a pre-launch priority.

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Strategy

Marketing plan

Enter your app name and website to build a focused 30-day marketing plan for your whole app or one feature. Free and no signup required.

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Strategy

Readiness audit

Audit your app marketing readiness across positioning, proof, conversion, distribution, and measurement. Get an honest verdict and the next three fixes.

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Analytics

UTM builder

Build an exact UTM campaign URL and activate a free, private 30-day link tracker for human clicks, approximate uniques, referrers, and devices.

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Keep the context

Keep your app's marketing context ready for the next task.

DistributionOS keeps your product, audience, research, and shipped work organized so you and your AI agent do not have to start over.

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