Distribution system

Accessible outline

1. audience

   App + audience

   Product facts, audience needs, and proof.

   Connects to Brain Doc.

2. strategy

   Brain Doc

   Shared product and audience truth.

   Connects to Marketing Pipeline.

3. pipeline work

   Marketing Pipeline

   Reviewed work that is ready for an agent.

   Connects to Channel mix.

4. strategy

   Channel mix

   The smallest useful set of channels.

   Connects to SEO, Social, Outreach.

5. channel

   SEO

   Planned search work.

   Connects to Touchpoints.

6. channel

   Social

   Planned social work.

   Connects to Touchpoints.

7. channel

   Outreach

   Planned direct conversations.

   Connects to Touchpoints.

8. touchpoint

   Touchpoints

   Pages, posts, and conversations.

   Connects to Signup.

9. funnel stage

   Signup

   A visitor creates an account.

   Connects to Activation.

10. funnel stage

    Activation

    The customer reaches first value.

    Connects to Analytics.

11. metric

    Analytics

    Observed behavior, kept separate from the plan.

    Connects to Outcomes.

12. outcome

    Outcomes

    Verified conversion or revenue evidence.

    Connects to Brain Doc.